skidsteers.com

Intelligent systems against advertising fraud

E-commerce marketing for B2B in the US is a story where the sky is the limit. Mini excavator attachments, tires, and tracks that have won over not only the hearts and wallets of customers, but also the attention of ad-clicking bots. During the implementation of this project, we had our ups and downs, but what is important is that in the long term, we have maintained steady growth for 5 years without interruption.

Get more sales and customers

thanks to marketing activities from Cyrek Digital

Challenges

Massive attacks by bots clicking on ads and wasting PPC budgets.
High costs of acquiring orders, calculated in hundreds of dollars.
Long purchase paths—orders completed even several days after the process begins.
An outdated e-commerce platform that causes malfunctions with every modification.
Lack of tools to monitor budget effectiveness at the product level.
B2B customers making impulse purchases, despite high order values.

The

Increase in sales

Building brand awareness

Conversion optimization

Traffic generation

Building an engaged community

Strategy and implementation

Creation of a dedicated e-commerce system with built-in checkout and payment automation.

Implementation of AI tools to detect patterns in user traffic at the level of individual sessions.

Automation of product management by generating variants based on attributes.

Implementation of real-time monitoring systems to control the effectiveness of advertising campaigns.

Creating anti-fraud algorithms to block bots and malicious traffic.

Automation of reporting and control of the marketing budget at the product level.

Detailed description of implementation

Skidsteers.com is an American online store selling products exclusively to professional users: construction companies, farms, and other businesses that use excavators and mini excavators. This project was our client’s second business, who also ran a store selling custom-made engagement rings.

After a year of working on both projects, the client made a strategic decision to close the ring store due to profitability issues—returns of 5% generated hard-to-sell stock worth over $100,000. At the same time, we were tasked with scaling the construction equipment store from $1 million to $10 million per year.

The first step in automation was to replace the outdated Magento platform with a dedicated e-commerce engine. After six months of development, a system with automatic checkout and payments without redirects was created, which significantly shortened the purchase path.

After a year and a half of growth, a problem arose—sales stalled and ERS (advertising cost to revenue ratio) began to rise. Initially, we attributed this to external factors, but when ERS reached a critical level after three months of decline, we implemented advanced AI analysis at the individual session level.

The breakthrough moment came when we discovered bot traffic patterns that Google’s algorithms did not detect. Our AI systems identified thousands of malicious clicks per day that were wasting the budget of the campaign with the highest purchase intent. Automatic anti-fraud tools effectively cleaned up the traffic and restored the campaign’s effectiveness.

At the same time, we implemented product management automation—the system transformed configurable products into 15,000 ready-made variants, generating tens of thousands of additional organic sessions per month.

We are currently continuing our efforts to achieve $20 million in annual sales, leveraging the full potential of automation and AI in e-commerce.