generalfresh.pl

For the love of cleanliness, or how we launched a new brand of household chemicals on the market

Do we need toilet blocks and air fresheners? Of course, every household uses a considerable amount of cleaning products and odor absorbers. However, just as limescale is a problem in regularly cleaned toilets, it is not an easy task for a Polish manufacturer of organic chemicals to stand out in the highly competitive market of cleanliness and freshness. In order to get noticed, non-standard marketing activities come into play, proving that creativity in content creation, even in such a specific industry, can be endless.

Get more sales and customers

thanks to marketing activities from Cyrek Digital

Challenges

A manufacturer known for contract manufacturing decides to launch its own brand.
Household chemicals are a red ocean, meaning there is a lot of competition.
Lack of recognition among consumers.
Need to find brand differentiators for communication.

The

Building brand awareness

Launching a new product on the market

Building an engaged community

Traffic generation

Strategy and implementation

We designed and coded a website that has the capabilities to achieve marketing goals.

We developed a brand communication strategy that allows us to address the needs of the target group.

We developed a content marketing strategy using text content (website), video (TikTok, YouTube), and graphics (Instagram, Facebook). One element of the strategy was to create brand heroes—a Polish family of four with a dog, who appear regularly in publications.