3 million players from 7 countries and digital bananas
We have attracted over 3 million players using the services of bananatic.com, utilizing performance marketing channels, organic campaigns, and SEO activities, operating in 7 markets (PL, DE, USA, FR, ES, IT, RU).
We designed the website to resemble a game in terms of graphics. We created unique characters and prepared the entire branding.
We created a content plan covering various user needs and began building organic visibility for individual websites.
We designed marketing funnels to drive traffic from various channels, where the key parameters were traffic cost, registration cost, and user LTV.
We proposed technological solutions that helped us reactivate dormant users and regularly increase their engagement.
What a project it was! While designing the entire website, we felt like game designers. We created dozens of characters inspired by those from games, movies, and comics, which accompany users as they explore the world of bananas. Players have unlimited opportunities to earn bananas by completing tasks in and outside of games. The points earned in this way can be spent on the banana island on digital products, Steam top-ups, or CS:GO skins.
As part of our activities, we focused on building an engaged community on our own platform, in the mobile app, and on social media. We created content tailored to the target group of players. The greater the engagement, the greater the traffic on the website and the possibility of monetizing it.
We allowed the community to create content (in exchange for digital bananas), but we also made sure that the key visibility of the website and sales traffic was directed to the areas of the website that were important to us.
Through our activities, over 3 million players from around the world joined the website.
250,000 fans on social media profiles across all countries.
3 million registered and active players.
Incoming traffic at 500,000 sessions per month across all domains and all channels.
