Marketing for Manufacturers

Implementation, technical support, marketing. Activities focused on the specific needs of the manufacturer.

We offer dedicated services, products, and tools for manufacturers and distributors that can be effectively used in e-commerce.

Acquire more customers

thanks to marketing activities with Cyrek Digital

We have the necessary knowledge and experience.

Years of cooperation with manufacturers have allowed us to understand the needs and expectations of this group. We have identified many typical problems and challenges facing manufacturers online. We develop Internet technologies for manufacturers (websites, B2C stores, B2B platforms, PIM, etc.) and support e-marketing activities aimed at various groups (end customers, intermediaries, online stores).

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Marketing for manufacturers – what can we do for you?

Marketing activities are a huge opportunity for manufacturers to promote their products in many places that effectively support sales. Our role is to support manufacturers' online activities, regardless of the distribution model—B2B, B2C, or B2B2C.

B2B sales support

Examples of activities:

Implementations: website, online catalog, PIM, B2B platform, trade fair presentation system
Creation of mini-product websites
Development of extensive product content
Development and implementation of a strategy for cooperation with intermediaries

We advise you on how to do it!

B2C sales support

Examples of activities:

Implementation and post-implementation support for online stores
Optimization of the online store in terms of SEO, internal marketing, conversion
Online store promotion
Building a dedicated i-Ecosystem to support sales

We help you find and implement the right solutions!

B2B2C sales support

Direct sales to end customers while also selling through intermediaries is the highest level of sophistication for a manufacturer’s online business.

The tools used will be very similar, but how do you develop a strategy for these two target groups at once? What should you pay attention to? What problems might arise?

Check out our experience. We are happy to share it with you!

Let's get to know each other

Marketing strategy for manufacturers

No plan is a plan for failure. That is why, before we take action, we will thoroughly analyze your industry, competition, and target audience. We will set detailed goals and measures that will allow you to achieve better and better sales results.

The

By jointly setting clear cooperation goals, we can propose solutions in our strategy that will best achieve them.

SWOT

We will thoroughly analyze your business situation. We will be interested in much more than just advertising activities. We will pay attention to possible opportunities and threats in the near future.

Personas

To get to know your customers thoroughly, we will create personas. They will allow us to better identify their needs, problems, and the channels through which they interact with your brand.

KPI

We will set KPIs – indicators that will help us analyze and optimize current activities, and allow you to constantly monitor the progress of the project.

Communication channels

We will select marketing channels that suit both your industry and the preferences of your target group. We will present proposals for their use, taking into account the possible effects.

Action plan

Based on all the information gathered, we will present you with a comprehensive and long-term action plan. This strategy will be tailored to the nature of your business, its capabilities, and your expectations for our cooperation.

Strategy and a clear action plan—these are two essential elements for success in B2B marketing. Take care of them together with Cyrek Digital.

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Audits of websites, online stores, and platforms

For a manufacturer’s or distributor’s website to be profitable, it must function properly, especially since it is no longer just the absence of technical errors that counts, but also Google’s and… the user’s rating. Comprehensive audits will allow you to make sure that nothing stands in the way of your customers.

UX audit

The best possible shopping experience and higher conversion rates

SEO audit

Greater visibility in search engines means more potential customers.

Technical Audit

zero errors and technical problems equals 100% customer satisfaction

Advertising services for manufacturers and distributors

Google Ads in marketing activities for manufacturers

Thanks to Google Ads campaigns, we will reach potential customers and contractors where they most often search for your products—in search engines.

Google Shopping Ads

Products from your e-commerce store will be displayed directly in the search engine.

Text advertisement

A link to your website will appear at the top of the sponsored results.

Remarketing

You will remind customers who have already encountered your offer in the past about yourself.

Display Advertising

Your company's advertisement will appear on websites visited by your target audience.

Meta Ads in marketing activities for manufacturers

Czy Twoi klienci korzystają z Facebooka i Instagrama? Jeśli tak właśnie jest, to również nie może zabraknąć w tych serwisach reklam Twojej firmy i Twoich produktów.

We will select the appropriate ad format and target group, create unique designs, and reach customers who are not yet familiar with your brand. We will also make sure that customers who have already visited your website will remember it when scrolling through Facebook or Instagram. Remarketing ads will help you sell more, and prospecting ads will help you acquire new users with purchasing intent.

Criteo Ads in marketing activities for manufacturers

Reklamy oparte na sztucznej inteligencji to doskonałe rezultaty.

Criteo uses machine learning algorithms on large data sets. This allows for effective acquisition of "cold" traffic at the top of the sales funnel, gradual warming of the lead until the final transaction and beyond, thanks to the implemented remarketing solutions.

Other advertising systems in marketing activities for manufacturers

No advertising system holds any secrets from us. We will use every opportunity to drive traffic to your website and increase your sales rate.

Taboola Ads

TikTok Ads

Pinterest Ads

Microsoft Ads

Pay only for specific results – traffic to your store and clicks!

Let's get to know each other

Email marketing in marketing activities for manufacturers

Marketing automation can increase sales of your products—all you need to do is reach the people and companies who need them. We know how to do it.

Email marketing to internal databases

create your own customer databases and reach only those who are interested in your offer
convert subscribers into customers

Cold advertising mailings in the CPC model

reach individuals or companies who may potentially need your products
pay only for actual traffic, not for the number of records in the database

SEO in marketing activities for manufacturers

High positions in search engines for phrases related to the products you manufacture, and above all, increased traffic to your website, but also greater brand recognition and customer trust.

What does the website positioning process with Cyrek Digital look like?

SEO in marketing activities for manufacturers

Diagnosis

We analyze and diagnose the current situation and condition of your domain and links leading to the website. We verify and propose the implementation of necessary changes and corrections to the website.

SEO strategy

We analyze the market and examine your competition. We select keywords with the highest chance of generating traffic and recommend actions that will allow you to quickly gain position and traffic from search engines.

Permanent activities

We carry out continuous optimization activities during our cooperation. We improve the structure of the website, available content, and code quality, obtain backlinks, and monitor the current “health” of the website. We assess the progress of the strategy on an ongoing basis.

Communication

We prepare detailed and easy-to-read reports. We analyze the implementation of the strategy together, as we remain in constant contact with you.

Content Marketing in marketing activities for manufacturers

Valuable content engages your customers, solves their problems, convinces them to buy, and keeps them loyal to your brand for longer. It has a positive impact on your brand image and your website’s SEO.

A content creation and distribution strategy will improve your store’s visibility on Google, increase brand recognition, and translate into higher conversion rates.

Video

how-to videos
video reviews
unboxing

Blog articles

guides and instructions
reviews and rankings
expertise

Content on the website

category descriptions
product descriptions
microcopy

Content campaigns

design
implementation
promotion

Focus on professional content that will attract users, solve their problems, and turn them into loyal customers!

Let's get to know each other

Brand Experience in marketing activities for manufacturers

Brand image is one of the main factors influencing the purchasing decisions of modern consumers. This applies to both B2B and B2C sales models. With the right brand communication, your company will build a community that shares the same values and will form a lasting relationship with it. With a group of loyal customers, you can focus your attention on acquiring new ones.

Brand communication strategy

Content publication plan

Creation and distribution of materials

A strong brand and image of a reliable partner are essential elements of any growing e-commerce business. Take care of your brand!

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Other marketing activities for manufacturers

We think outside the box and implement innovative solutions for manufacturers and distributors. We operate in the services and channels where you can find your business partners.

Domodi

Picodi

Homebook

Ceneo

Pay only for specific results from your ads—traffic and sales leads!

Let's get to know each other

What does the process look like?

Let's get to know each other

A 30-minute meeting during which we will tell you about ourselves and want to hear more about your business, plans, and goals.
We will not present any offers during this meeting.

Let's talk about cooperation

A 60-minute meeting during which we will discuss the preliminary action plan, budget, and ideas that will enable us to achieve the previously set goals.

Let's get going!

We start with a website audit and the creation of a coherent strategy. Then we begin multi-channel marketing activities.

Process

See what we can do for your company

let's get to know each other

Why choose Cyrek Digital for your manufacturer marketing?

Work culture

Work efficiency

Settlement for documented and completed work

Transparency of actions and clear reports

Constant contact with a dedicated account manager

One-month notice period for termination of contract

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We love our customers' opinions

Thomas Bizon

Director of Marketing and Product Implementation

We can always count on fresh ideas and support in every area of marketing, including campaigns that go beyond the internet.

POL-HUN

Join our group of customers!

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Awards and distinctions

Our performance marketing activities have gained widespread recognition around the world. Our performance marketing activities are distinguished by their exceptional ingenuity, creativity, and, above all, effectiveness, thanks to which our business partners become leaders in their industries.