B2B marketing

Comprehensive services for your business.

Acquire new inquiries and loyal business customers through online advertising.

Acquire more customers

thanks to B2B marketing activities with Cyrek Digital

We operate effectively.

We will analyze your website and other communication channels. We will create a B2B marketing strategy, implement and verify analytics, take care of creative content, and carry out marketing activities targeted at the right business audience.

Sample results


			Best result!
Customer type	Fintech	Software house	Law firm	Car Dealer	Bank
The	generating inquiries for financial services	acquiring inquiries for programming services on foreign markets	generating inquiries for legal services for companies on the Polish market	obtaining inquiries from companies regarding the purchase of cars	obtaining inquiries from companies regarding the purchase of financial products
Duration	12 months	12 months	3 months	6 months	3 months
Result	14,210 leads	105 leads	117 leads	508 leads	100 leads
Common Purpose Limited	180 PLN	400 PLN	120 PLN	82 PLN	147 PLN

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B2B marketing strategy

Effective B2B marketing requires a strategic approach. We will analyze your industry and competition and examine your customers’ needs. We will develop B2B personas and select marketing activities that will ensure maximum effectiveness.

The

We begin work on each B2B strategy by setting priorities, the main goal, and objectives for each stage of cooperation. Only then, based on this knowledge, do we plan the next steps.

Personas

Preparing B2B personas will allow us to get to know your company's potential business partners better, making it easier to reach them with marketing communications.

SWOT

SWOT analysis allows us to build a strategic plan that takes into account not only B2B marketing issues, but also the strengths of your business.

Communication channels

We will suggest marketing channels that will allow you to most effectively reach the audience most interested in your products or services.

KPI

The designation of key performance indicators will enable us to continuously analyze the effects of marketing activities and optimize them.

Action plan

The result of our efforts is not only a long-term strategy and recommendations, but also a concrete action plan, created with your capabilities, expectations, and plans in mind.

Strategy and a clear action plan—these are two essential elements for success in B2B marketing. Take care of them together with Cyrek Digital.

Let's get to know each other

B2B audit

For a company website to generate leads and support business, it must not only function correctly and quickly, but also rank high in search engines and guarantee the best possible user experience.

Comprehensive audits will allow you to solve problems with your website and ensure future success.

UX audit

Provide your guests with the best possible experience, and they will repay you by leaving their contact details.

SEO audit

Higher search engine rankings will make it easier to find your company among the competition.

Technical Audit

Zero errors and technical problems means zero missed business opportunities.

Advertising services for B2B

Google Ads in B2B marketing activities

Google Ads campaigns will allow us to reach your potential customers exactly when they are looking for your products or services and remind them about them if they have not taken advantage of the offer.

Text advertisement

Your website will appear at the top of search results related to your industry.

Remarketing

Thanks to it, you will remind everyone who visited your website but did not take advantage of your offer.

Display Advertising

Your ad will be seen by users of the most popular websites and services related to your business.

Meta Ads in B2B marketing activities

Do your business partners use Facebook and Instagram? If so, consider advertising to business audiences on these platforms.

We will select the right channel, format, and display time to ensure traffic to your website and new leads. In addition, with the help of remarketing, we will make sure that customers who have already visited your website will remember your services while scrolling through Instagram or Facebook.

Criteo Ads in B2B marketing activities

Advertisements based on machine learning and artificial intelligence algorithms. They allow you to effectively reach both new leads and users who have already visited your website but have not contacted you or sent a request for an offer.

LinkedIn Ads in B2B marketing activities

AI-powered ads. Excellent results.

Advertise your company where professionals meet! LinkedIn Ads is an effective form of advertising for businesses, allowing you to reach specific target groups (by profession, function, or employees of a specific company), as well as increase brand recognition among LinkedIn users.

Other advertising systems in B2B marketing activities

Almost every advertising system can be used in B2B marketing, and we know them all. We will help you choose the ones that will deliver the best results in your industry.

Taboola Ads

Pinterest Ads

Microsoft Ads

Pay only for specific results—traffic to your store and clicks!

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Email marketing in B2B marketing activities

Email marketing is a common tool in B2B advertising—because it is also very effective—provided that you reach the right audience.

Email marketing to internal databases

create databases of B2B customers interested in your offer
remind them about yourself at the right moment
convert leads into contracts

Cold advertising mailings in the CPC model

target companies that may need your services or products
pay only for actual traffic, not for the number of records in the database

SEO in B2B marketing activities

High positions in search engines for phrases related to your business mean, above all, greater organic traffic to your website, but also greater brand recognition, greater trust among potential customers, and an easier path to acquiring new leads.

What does the website positioning process with Cyrek Digital look like?

Diagnosis

We diagnose the situation, visibility, and condition of your domain, and verify the quality of backlinks. We propose the implementation of necessary changes and programming corrections on the website.

SEO strategy

We analyze your competition and industry, and take into account the specifics of your business. We select keywords with the greatest chance of attracting traffic and generating new leads. We create a strategy that will allow you to quickly build visibility on Google.

Permanent activities

We carry out ongoing optimization activities. We improve the structure of the website, content relevance, and code quality. We acquire high-quality links and monitor the current technical condition of the website.

Communication

We prepare comprehensive yet accessible reports. Together with the client, we analyze the implementation of the strategy – we remain in constant contact.

Content Marketing in B2B marketing activities

B2B content marketing involves publishing valuable content that is intended to reach not only owners and managers, but entire departments and units that make decisions about purchases and the selection of contractors. Your content should facilitate this decision.

Video

how-to videos
video reviews
Explainer videos

Blog articles

guides and instructions
reviews and rankings
expertise

Content on the website

category descriptions
product descriptions
microcopy

Content campaigns

design
implementation
promotion

In today's world, expert content is the key to building the reach and image necessary for B2B activities. Choose Content Marketing with Cyrek Digital!

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Brand Experience in B2B marketing activities

Brand image is one of the most important factors influencing the decision to work with a company or not. How your company is perceived will affect the quantity and quality of leads and inquiries you receive.

We will take care of your brand image and highlight its professionalism, expertise, and readiness to cooperate.

Communication strategy

Content publication plan

Creation and distribution of materials

Attract customers with professional business communication and a strong brand!

Let's get to know each other

Other B2B marketing activities

We implement customized solutions tailored to the specific nature of your business. We are where your customers are.

Domodi

Picodi

Homebook

Ceneo

Let's get to know each other

What does the process look like?

Let's get to know each other

A 30-minute meeting during which we will tell you about ourselves and learn as much as possible about your company: what it does and what your plans and goals are for it.

Let's talk about cooperation

A 60-minute meeting during which we will discuss the preliminary action plan, budget, and ideas that will enable us to achieve the goals discussed at the previous meeting.

Let's get going!

We start by creating a strategy. We audit the website and corporate communications. We launch multi-channel B2B marketing activities.

Process

Find out how we can support you in B2B marketing

Let's get to know each other

Why B2B marketing at Cyrek Digital

Work culture

Work efficiency

Settlement for documented and completed work

Transparency of actions and clear reports

Constant contact with a dedicated account manager

One-month notice period for termination of contract

Schedule an appointment

We love our customers' opinions

Simon Bartkowiak

Chief Executive Officer

Cyrek Digital Agency is a reliable business partner that finds the best solutions for its clients, especially when they require an unconventional approach.

Transition Technologies, Inc.

Join our group of customers!

Submit your inquiry

Awards and distinctions

Our performance marketing activities have gained widespread recognition around the world. Our performance marketing activities are distinguished by their exceptional ingenuity, creativity, and, above all, effectiveness, thanks to which our business partners become leaders in their industries.