SEO and content marketing
Building demand, considering a purchase, searching for the best solution, and making a purchase decision—it’s worth being on Google at every stage of the sales process.
Acquire more customers
01Attract attention and raise awareness
We will attract people to the website who, thanks to carefully prepared content, will be able to identify their needs.
The first step in the purchasing decision process is recognizing a problem. Your task is to make the customer aware of the need and inspire them to satisfy it in the most effective way possible.
Become visible to the customer at the beginning of their journey.
Provide content that will inspire them to continue their search.
02Show solution
Through informative articles, we will tell users how they can solve their problem.
At this stage, they are looking for as much information as possible about the available options. To do this, they use both internal sources containing their previous experience and external sources obtained from other people.
03Educate
We will reach people who need your products or services but are not yet familiar with your brand.
04Make them buy
We find people who are at the stage of searching for a product or service according to specific expectations.
When the buyer finally chooses the product that best meets their expectations, they move on to the next stage of the purchasing process, i.e., the purchase. To do this, they go to a point of sale or order the product from an online store.
This is a crucial moment for the purchase—product descriptions, website speed, and ease of use will play a major role.
The 7 biggest benefits of SEO activities
Regardless of the industry and type of business, positioning has a great impact on the following areas of a website and company’s operations:
Movement
Increase in the number of user visits to the positioned website
Conversions
Increase in conversion rate, directly impacting the achievement of business goals
Sales
Increase in sales of products and services
Recognition
Building a positive image, reach, and brand reputation by being present at every stage of the customer’s search
Trust
Positioning yourself as an industry expert by publishing substantive, helpful content
Competitiveness
Increasing your competitive advantage, given the limited number of spots on the first page of Google search results
Usability
Maximizing the speed, quality, and usability of your website, which are important factors taken into account by search engines
We have been effectively positioning websites
since 2010.
Are you wondering which agency to choose? We have used our skills and experience to develop a repeatable positioning process and tested it on our website. As a result, we have become the leader in visibility among Polish marketing agencies, with traffic exceeding 1,000,000 sessions per year and nearly 10,000 phrases on the first page of Google search results.
What does the website positioning process with Cyrek Digital look like?
Accurate diagnosis
We analyze and diagnose the current situation and condition of your domain. We conduct an on-site SEO audit and verify the condition and quality of backlinks leading to the website. We verify and propose the implementation of necessary changes and corrections to the website.
Strategy
Niche and competition analysis. Selection of key phrases and recommendation of actions that will enable the efficient implementation of the set goals. Development of a content publication plan as part of Content Marketing activities – both on the website and externally.
Permanent activities
We carry out ongoing optimization activities. We improve the structure of the website, content matching, and code quality. We acquire links to the website (link building) and coordinate paid external content publication. We implement a content plan for the positioned website. We monitor the condition of the website. We carry out ongoing audits, which allow us to assess the progress of the strategy.
Communication
We are in constant contact. We prepare clear reports and jointly analyze the implementation of the strategy during consultations.
Let’s get to know each other! Tell us about your company and business so that we can understand your expectations and define your goals precisely.
We prepare an action plan with initial budgets allocated between channels that will enable us to achieve the expected result.
We carry out one-off preliminary activities: from implementing analytics through SEO auditing and supervising the implementation of programming corrections to building a long-term SEO strategy.
We begin activities involving continuous improvement of the website’s quality (on-site activities), link building (off-site activities), and content publication. We monitor progress on an ongoing basis using analytics.
Workshop
Our team is equipped not only with expert knowledge, but also with the best SEO tools. We boast one of the largest tool packages in Poland.
Why SEO and Content Marketing at Cyrek Digital
Join our group of customers!
Join usAwards and distinctions
Our performance marketing activities have gained widespread recognition around the world. Our performance marketing activities are distinguished by their exceptional ingenuity, creativity, and, above all, effectiveness, thanks to which our business partners become leaders in their industries.
We are among the top 3% of Google partners.
We are one of five agencies in Poland
with Criteo Premium Partner status.
Criteo Premium Partner
We are members of the Forbes Agency Council, an organization that brings together the world’s best marketing agencies.
Cyrek Digital in the media
