INFLUENCER MARKETING

Work with influencers who have an impact on your customers' purchasing decisions.

As part of our influencer marketing campaign, we will effectively manage the three most important stages of the customer journey: building awareness, generating interest in the offer, and assisting in the purchasing decision.

Acquire more customers

thanks to performance marketing activities from Cyrek Digital

More and more companies

decides to cooperate with influencers as part of its online marketing activities. Influencer marketing is currently one of the key internet marketing strategies in many industries, and its role in promoting brands and their products is constantly growing. Influencers are simply online content creators who can help promote your brand with the help of their reach.

What are the advantages of influencer marketing?

Increased brand reach and precise targeting of the target group

The content prepared by influencers as part of the campaign is not an intrusive promotion of a product or service. It can be, for example, a review that arouses interest among recipients or another message conveyed in an original and creative form. Thanks to this, it allows for greater reach than in the case of ordinary advertisements, and what is more, among people who are strongly interested in a given topic.

Authenticity, brand credibility

Influencer marketing allows you to effectively build audience trust in your brand. Influencers efficiently mediate brand-customer contact and enable the creation of a valuable, credible relationship on this basis. Audiences trust influencers, and therefore also trust their choices of products or services. The promoted brand gains credibility, becomes closer to customers, and takes on a human character.

Brand awareness and increased sales

Working with an influencer will allow you to present your brand from a new, fresh perspective. Even a small mention by an influencer about which products and services they use on a daily basis can contribute to increased interest in them and, consequently, increased sales.

How can an influencer help promote your product or service?

Brand image and brand value always exist side by side, closely intertwined. The former is a key factor influencing the latter. For marketers, regardless of their company’s marketing strategies, the main goal is to influence consumer opinions and attitudes toward the company, build the brand image in the minds of customers, and stimulate their actual purchasing behavior.

Creating sponsored posts – these appear on the Influencer’s wall or in their stories.

Unboxing – unpacking the product and providing a brief review and/or evaluation.

Testing and reviewing products and services;

Mentioning and labeling the brand in reports;

Announcing contests and distributing discount codes;

Promoting marketing campaigns focused on User Generated Content.

Influencer Marketing – First Steps

Let’s get to know each other! Tell us about your company and business so that we can understand your expectations and precisely define the goals of your Influencer Marketing campaign.

We prepare a preliminary action plan, including specific target groups and proposals for specific influencers whom we will invite to participate in the campaign. At this stage, we will also determine the budget required for the activities.

We launch campaigns based on a previously developed plan and schedule, and verify their progress and effectiveness.

Once we have achieved the expected results in terms of the cost of achieving the goal (ROAS, ROI, CPC, CPM), we continue our activities with selected, most effective influencers.

Start your influencer marketing activities with Cyrek Digital. Effectively reach your target audience and quickly achieve your business goals online!

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Influencer marketing strategy

We will analyze your industry and examine customer needs. We will develop sales personas and select the most suitable influencers to work with.

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Together, we will consider what you want to achieve. We will set clear goals and priorities for your business. Only then will this knowledge become the basis for your future strategy.

Personas

To get to know your customer thoroughly, we will create personas. This will allow us to target influencer marketing campaigns more effectively.

Selection of influencers

We will select influencer profiles that match both the specifics of your industry and the preferences of your target group, but above all, will be most promising in terms of translating budgets into results.

KPI

We will set KPIs – key performance indicators – based on which we will analyze the effectiveness of actions and strategic decisions. This will allow you to know exactly when and what results you should expect.

Action plan

Based on the information gathered, we will present you with a comprehensive, long-term action plan, perfectly tailored to your business, its expectations, and financial capabilities.

Influencer marketing w:

E-commerce

For Manufacturers

We instantly generate traffic (with a strong purchasing intent) to specific products recommended by the influencer.

We reach the recipient with communication in a form that they are familiar with and accustomed to.

We measure the effectiveness of activities and the effectiveness of individual influencers and their channels in terms of product sales effectiveness and target ROAS.

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Why Influencer Marketing at Cyrek Digital?

Work culture

Work efficiency

Settlement for documented and completed work

Transparency of actions and clear reports

Constant contact with a dedicated account manager

One-month notice period for termination of contract

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Awards and distinctions

Our performance marketing activities have gained widespread recognition around the world. Our performance marketing activities are distinguished by their exceptional ingenuity, creativity, and, above all, effectiveness, thanks to which our business partners become leaders in their industries.