Email Marketing
Top-quality email marketing, also billed on a performance basis—you only pay for specific results!
Acquire more customers
Email marketing is a proven marketing strategy that brings measurable results.
Email marketing to internal databases
- create your own databases of recipients interested in your offer and activities
- Send messages to people who are eagerly awaiting contact from you
- Convert subscribers into customers!
Cold advertising mailings in the CPC model
- reach individuals or companies that may be potentially interested in your offer
- pay only for actual traffic, not for the number of records in the database
Let’s get to know each other! Tell us about your company and business so that we can understand your expectations and precisely define the goals and scope of your email campaign.
We prepare a comprehensive action plan: from preliminary and preparatory activities to proper communication.
We start our activities, analyze the results, and scale campaigns on an ongoing basis.
Email marketing: benefits
Engaging the audience
We usually pay more attention to electronic correspondence than to other advertisements.
Reaching new customers
With emails, we can reach customers who we can’t reach through other marketing communication channels, such as social media.
Low campaign cost
Email marketing is one of the cheapest Internet marketing strategies available today.
Measurable results
It is easy to verify the effectiveness of this strategy by checking almost all of the recipient’s steps one by one.
Extensive capabilities
Email marketing is not just about promotional and sales messages. Mailings also include catalogs, newsletters, guides… and much more.
Email marketing to internal customer databases
Today, a company’s own email address database is one of its key assets. The process of communication between a brand and its customer/user base requires extraordinary accuracy and sensitivity—both in terms of what is communicated and in what form and frequency we do so.
Building and managing a contact database
- Database construction strategy
- Database construction and management
- Groups and database segmentation
- Analysis of buyer paths and behaviors
- Database currency and hygiene
Communication
- Implementation of an email marketing and marketing automation system
- Designing and implementing advertising creations
- Execution of mailings
- Creative testing and campaign optimization
- Automation and behavior rules
Examples of scenarios for using an internal contact database:
- Welcome email after registration
- Email after a returning user revisits the site
- Recovering an abandoned shopping cart
- Email confirmation after subscribing to the newsletter
- Cross-sell and up-sell based on previous purchase history
- Email informing about promotions, discounts, and special offers
- Distribution and promotion of e-books and other marketing materials
- Premium content, available only to users registered in the database
Cold advertising mailings in the CPC model
Cold mailing is a marketing strategy that is becoming increasingly popular. It involves planning and conducting an email campaign to attract new customers, obtain answers to questions that are important to the company, or establish new business relationships. Cold mailing is now used much more frequently than cold calling. It is more convenient, faster, and much less intrusive for the recipient.
How do we operate in the Cold Mailing model?
We create shipping strategies. We select recipient groups based on their interests, profiles, and demographics—with a view to achieving the set goals.
We create comprehensive advertising designs – from content and graphics to mailing coding.
We carry out a test mailing of the campaign, which allows us to better understand its potential and identify any potential problems in advance.
We optimize and scale the campaign on an ongoing basis to reach people who are most likely to achieve the set goals.
Why choose email marketing at Cyrek Digital?
Join our group of customers!
Join usAwards and distinctions
Our performance marketing activities have gained widespread recognition around the world. Our performance marketing activities are distinguished by their exceptional ingenuity, creativity, and, above all, effectiveness, thanks to which our business partners become leaders in their industries.
We are among the top 3% of Google partners.
We are one of five agencies in Poland
with Criteo Premium Partner status.
Criteo Premium Partner
We are members of the Forbes Agency Council, an organization that brings together the world’s best marketing agencies.
Cyrek Digital in the media
