Analytics and optimization
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Web analytics allows you to monitor various metrics,
8 benefits of implementing web analytics
Getting to know your target audience
Web analytics allows you to learn about the profile of users visiting your website, such as their age, gender, geographic location, and purchasing preferences. With this information, your company can tailor its offerings to the needs and expectations of customers, which increases the chances of sales and customer loyalty.
Monitoring the effectiveness of marketing activities
Web analytics allows you to track which marketing campaigns are delivering the best results. This allows you to focus on those that generate the most traffic and conversions, and abandon those that prove less effective.
Website optimization
Web analytics enables the analysis of user behavior on a website, such as time spent on the site, number of visits, average session duration, and bounce rate. Based on this information, changes can be made to the website to improve the user experience and thus increase the number of conversions.
Understanding market trends and changes
Web analytics allows you to track trends and changes in user behavior, enabling you to respond quickly to changing market conditions. This allows your company to adapt its strategy and offerings to market needs.
Improvement in financial results
By implementing web analytics, a company can increase sales and conversions, which has a positive impact on financial results. In addition, web analytics allows for cost reduction by optimizing marketing activities and making changes to the website that improve the user experience and reduce customer service costs.
Improving business strategy
Web analytics enables a more precise understanding of customer preferences and their expectations regarding the products or services offered by the company. This allows the company to adapt its business strategy to better meet market needs and increase competitiveness.
Analysis of competitors' activities
Web analytics also enables analysis of competitors’ activities, which allows for a better understanding of their strategies and actions.
Better decision making
The implementation of web analytics allows you to obtain accurate information about your company’s activities and customer behavior on your website. This enables you to make better and more informed business decisions, which in turn contributes to the further development and success of your company.
Implementation of web analytics
To ensure that websites and online stores are successful in sales and promotion, it is necessary to use web analytics tools. One such tool is Google Analytics, but simply having it is not enough. In order to make the right business decisions, it is necessary to meticulously collect numerical data and analyze user behavior on the website.
At Cyrek Digital, we perform:
- Audits and implementation of Google Tag Manager
- Google Data Studio implementation
- Google Analytics integrations with other data sources, e.g., Google Ads, Google Search Console
Conversion optimization
Whether you run a website or an online store, each has its own goals, such as filling out a form, selling products, or downloading an e-book. Conversion optimization allows you to increase the number of people who achieve these goals on your website, which in turn allows you to make better use of your marketing budget and achieve greater results.
Current analytical activities
We look for answers to the following questions in the data:
- which marketing channels to invest more in and how to allocate the budget to achieve better results
- which products, product groups, or categories in the online store should we focus on
- how to use the actions of competitors to achieve our own goals
- how to design and build marketing funnels
- how to increase the effectiveness of marketing activities and not burn through advertising budgets
Analytics and optimization for performance marketing activities
With proper data analysis, you can better understand user behavior on your website and tailor your advertising campaigns to their needs. Optimization allows you to optimize your website for conversion, which in turn increases the effectiveness of marketing activities and achieves better sales results. At the same time, we also focus on optimizing marketing activities by increasing their effectiveness.
Onsite:
- technical optimization affecting website speed
- UX optimization affecting the effectiveness of processes leading to conversion
- optimization of communication, USP, content, and materials on the website affecting the attractiveness of the offer
Offsite:
- optimization of marketing activities at the campaign level with tools tailored to the objective
- optimization of target groups used in advertising activities
- verification and optimization of ad groups and sets with budget analysis
- verification and optimization of ads in terms of advertising content and creative, matching campaign objectives, distribution channels, target groups, and ad formats
Analytics and optimization for SEO activities
Analytics and optimization for SEO activities are crucial for improving a website’s visibility in organic search engine results. With proper data analysis and content optimization on the website, you can achieve a higher position in search results, which in turn translates into more traffic to the website and an increase in the number of potential customers.
Onsite:
- analysis and technical optimization of the website to improve indexing by search engine bots
- analysis and optimization of the website structure and information architecture
- analysis and optimization of content to improve visibility in search results and the volume of converting traffic
- analysis and optimization of internal linking to strengthen business-critical pages
- analysis and correction of internal redirects (3xx)
- analysis and correction of errors on the website (4xx, 5xx)
Offsite:
- analysis of incoming links to the website, including removal of toxic links
- analysis of competitors’ activities
- analysis and correction of redirects from external links
- analysis and correction of 404 errors from external links
Why analytics and optimization at Cyrek Digital?
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Join usAwards and distinctions
Our performance marketing activities have gained widespread recognition around the world. Our performance marketing activities are distinguished by their exceptional ingenuity, creativity, and, above all, effectiveness, thanks to which our business partners become leaders in their industries.
We are among the top 3% of Google partners.
We are one of five agencies in Poland
with Criteo Premium Partner status.
Criteo Premium Partner
We are members of the Forbes Agency Council, an organization that brings together the world’s best marketing agencies.
Cyrek Digital in the media
