Money keywords – what are they and how do you use them?

Money keywords, as the name suggests, are associated with money, often very large money. Why is the correct use of these phrases crucial for success in SEO and marketing?

In this article you will learn:

• What are money keywords?
• What is the relationship between money keywords and other types of keywords?
• How do I search for money keywords?
• How to use money keywords?
• How to analyse money keywords?
• What are the benefits of money keywords?

Money keywords – definition

Money keywords (also sometimes described as generic phrases, as both terms have a high search volume in common) are keywords with a high potential for generating revenue. The term is used in digital marketing and SEO to describe phrases that users type into search engines when they are ready or close to making a purchase decision.

Money keywords are keyword phrases related to users’ readiness to buy or perform another desired action.

Definition of money keywords

If someone types in ‘new running shoes’ or the name of a particular model of running shoes, they are typing in a money keyword. The person using such a phrase has probably researched various options and is ready to buy. In contrast, when someone searches for ‘best running shoes 2024’ they may still be at the information gathering stage.

Every industry will have its specific money keywords, but that doesn’t change the fact that they are very valuable to businesses and marketers because they attract high-converting traffic to their websites. They don’t necessarily translate into a purchase – taking another desired action (such as signing up for a newsletter) will be just as important. This makes them an essential tool in planning a marketing or SEO strategy.

Money keywords versus other types of keywords

Money keywords differ from other types of keywords mainly in their target and user intent. Their distinguishing feature is that they are directly related to the readiness to make a purchase or perform another valuable action. Meanwhile, other types of keywords may be more oriented towards information, research or general exploration.

For example, if someone searches for ‘what are the best brands of running shoes’ they are using an informational keyword. Such a person is probably at an earlier stage in the purchase funnel and is looking for general information. On the other hand, the phrase “Nike Air Zoom Pegasus price” indicates a specific purchase intention, so it should be categorised as a money keyword.

Other keywords are related to navigation – using them, the user searches for a specific website or brand. A search for ‘Nike website’ does not directly indicate an intention to make a purchase, but an interest in a particular brand or its official website.

There are also transactional keywords – these can be very similar to money keywords, but are not always directly related to a purchase, as they can also relate to bookings, webinar sign-ups or app downloads.

And don’t forget LSI keywords – semantic keywords, which are extremely important in semantic SEO. Money keywords focus on phrases indicating willingness to buy, while semantic keywords extend their context and meaning. They are used to create content that responds to a broader range of user queries, both transactional and informational, thereby improving page positioning and engaging a wider audience.

Understanding the relationship between different types of keywords allows you to develop SEO and content marketing strategies that respond to the different needs and intentions of users at different stages of the purchase path. Money keywords are often the most profitable, but other types of words and phrases are equally important for guiding potential customers through the entire purchase process.

Money keyword search

Searching for money keywords combines data analysis, market understanding and business objectives. The most important part of this process is to identify the phrases that are most relevant to your industry and products and have a high conversion potential. When doing so, avoid generic or overly competitive phrases as they may not deliver the expected results. It is better to focus on phrases that exactly match the products or services your company offers and are used by potential customers who are ready to buy.

To find money keywords, SEO tools such as Google Keyword Planner, Ahrefs or Semrush will be essential. These provide information on search volume, competition levels and related phrases to help identify the best keywords. It is also worth incorporating data analysis from your own website into the process and using analytics tools such as Google Analytics. This can show you which keywords are attracting users to your site who are ready to buy.

Don’t forget that both the market and user behaviour are constantly changing, so regular analysis and adjusting your SEO strategy helps to identify money keywords all the time. It is also worth using customer feedback, market observations and following current trends.

Using money keywords

Simply finding money keywords is not enough to improve your profitability and competitiveness. It is also necessary to include money keywords naturally and in a way that is valuable to the user. Such phrases should be placed in strategic locations such as titles, headings, product descriptions, blogs or landing pages. At the same time, excessive saturation of the text with keywords should be avoided, as keyword stuffing leads, among other things, to a lower position in search results.

Keyword stuffing is most effective when it is an integral part of valuable, engaging content that at the same time responds precisely to users’ queries and needs. Behind every search is a specific intention – whether it is to purchase a product, obtain information about a service or solve a specific problem – so by including money keywords in your content, you should focus on creating content that responds to these intentions.

Whatever the search intent, your website should be full of clear, compelling and useful information. Not only will this improve your site’s statistics (e.g. time spent on your site), but it can also encourage the user to take a specific action and therefore convert. This not only improves your site’s authority and search engine visibility, but also builds trust and your brand image and influences consumer loyalty.

SEO tools such as Google Search Console, Ahrefs or SEMrush can be helpful in creating content with money keywords. These allow you to monitor the effectiveness of the phrases you use and adjust your strategy based on the data obtained. It is also worth using competitor analysis to understand how others in the industry are using these types of words and how you can adapt this in your own operations.

Money keyword analysis

Money keyword analysis is a process that requires an in-depth understanding of your market, your competitors and the needs and behaviours of your potential customers. Start by defining the profile of your ideal customer and understand what phrases they are likely to use when they are ready to buy. Avoid keywords that are too generic or have very high competition, as it will be difficult to achieve a high ranking on them in search results.

Tools such as Google Keyword Planner, Ahrefs or Semrush are extremely helpful in identifying potential money keywords. They allow you to examine your search volume, level of competition and also see what phrases are being used by your competitors. It is also important to analyse data from your website using Google Analytics 4 to understand which phrases are attracting traffic with high conversion potential.

When analysing money keywords, pay attention to changes in trends and search engine algorithm updates that may affect the effectiveness of your chosen phrases. Evaluate and adjust your keyword strategies regularly to ensure they remain relevant and effective. Remember that success in SEO is a process of constant optimisation and adaptation to changing conditions.

Benefits of money keywords

The benefits of money keywords are numerous and vital to an effective marketing strategy. Phrases of this type not only generate revenue, but also attract high-converting traffic. The example of IPSL, one of the UK’s largest suppliers of PVC panels, shows that focusing on areas with the highest probability of generating revenue not only optimises the effectiveness of marketing efforts, but also improves conversions. In the case of IPSL, the use of money keywords led to a 245% increase in conversions^[1].

The appropriate use of money keywords in content also helps to achieve higher rankings in search results, which increases the visibility of the website. This, in turn, helps to attract users ready to make a purchase or perform another desired action.

Money keywords can not only lead to increased profits, but also to improved ROI and ROAS, as they allow you to optimise your advertising spend by targeting phrases with the highest conversion potential. At the same time, they are invaluable in building relationships with customers – through them you can provide content that is responsive to their needs, which increases trust and loyalty to your brand.