Company mission statement – what is it and how to write it?

The company’s mission statement is the foundation on which the entire brand strategy is based. It is a collection and declaration of its goals and values that influence all aspects of the company. A company’s mission statement also sets the direction of development, focuses the team on a specific idea, and attracts customers who share the values that the company wants to communicate, which greatly influences the formation of a consistent brand image in the eyes of customers and the public.

From this article you will learn:

• What is a company mission statement?
• What elements make up a company mission statement?
• How to create a corporate mission?
• What is the significance of a company mission?

Company mission – definition

A company mission statement is a statement which includes the objectives, values and assumptions of a brand. A properly formulated company mission makes it much easier to reach the right recipient, but it also helps to identify the type of customer with whom it is not worth cooperating.

A company mission statement is a statement that defines the values, goals and objectives of a given enterprise.

What is a company mission statement?

It is worth noting that over time, as a brand develops and achieves its original goals, its mission statement may change. In such a situation, it is possible to change its previous assumptions so that they are in line with the current objectives. Depending on the various objectives, there are four types of organisational mission: developmental, business, rational and contribution to others.

Elements constituting a corporate mission

A correctly formulated company mission should consist of the following elements:

• Company values – the principles and beliefs that guide the company’s actions, defining what is important to the organisation.
• Company assumptions – the fundamental decisions and framework on which the activities of the entire company are based.
• Company objectives – the specific intentions that the company wants to achieve, such as developing new products or increasing revenue.

Creating the company mission

When creating a brand mission statement, make sure it is consistent and best reflects the nature of the entire organisation. In order to properly formulate your company’s mission statement:

• identify exactly what your company does – include what products or services you offer and who they are aimed at,
• identify your company’s core values – these are certain principles and beliefs that you want to guide your business,
• link your offer to your values – this will create a company mission statement that answers the questions of what you sell, who you target and why you do it.

Keep in mind that your company mission statement should, above all, be relevant and concise. There is no one specific rule as to how long it should be – it is important to include the most relevant information that expresses your company’s goals, values and objectives.

Importance of the company mission

A company mission statement is a key element of a company’s business strategy and corporate culture. It is extremely important because it enables the company’s main business objectives to be defined. They give direction to all activities undertaken, so that all members of the organisation can monitor their progress on an ongoing basis and verify that they are on the right track, in line with the company’s main objectives.

What’s more, a company mission statement can also improve the staff recruitment processes. If you are clear about your priorities, you can both attract the attention of valuable, talented individuals and verify that a job candidate is definitely a good fit for your company. By inviting people to work with you who identify with your company’s mission, you increase the likelihood that your work together will be mutually rewarding, which will impact the development of the entire organisation.

A properly formulated company mission statement is also helpful in building relationships with customers. If the assumptions and values important to the organisation coincide with the attitudes of potential consumers, then it will be easier to establish a relationship. Knowing that you are moving in the same direction as your customers also gives you confidence that the cooperation will be effective and mutually satisfactory. This, in turn, can contribute to better business results for your company.