Case Studies

A humorous take on doctor’s visits, or how we changed the image of medical facilities

The aim of the campaign was to draw Poles’ attention to the need to take care of their health and raise awareness of the problem of “finding” excuses to postpone visits to specialists. To achieve this, Cyrek Digital prepared a series of short video spots that humorously addressed topics related to visits to the doctor, approaches to diseases at various stages, and complexes associated with medical examinations.

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SEO for POLMED, or how we increased traffic to the website and facilities

How to write so that doctors would sign off on the texts? How to outrank SALVE in organic results in terms of visibility? How to implement changes to a website that no one wanted to improve due to its complexity? Only Cyrek Digital could make it happen!

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How did we increase sales and customer loyalty during the “silly season”?

In response to the challenges of the summer season and growing competition, we implemented a comprehensive campaign for MissiSleepy promoting the Triumph and sloggi brands, focusing on precise targeting and effective sales funnel management. Thanks to consistent activities on social media, newsletters, and META ads, the campaign not only increased conversions but also strengthened customer loyalty and raised brand awareness.

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3 million players from 7 countries and digital bananas

We have attracted over 3 million players using the services of bananatic.com, utilizing performance marketing channels, organic campaigns, and SEO activities, operating in 7 markets (PL, DE, USA, FR, ES, IT, RU).

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The story of how Poles fell in love with pajamas

Missisleepy.pl is an online store selling textiles for women, men, and children, which during our cooperation went from zero to PLN 10 million in sales. The project focused on systematically reducing customer acquisition costs (CAC) while building brand recognition and maximizing profits. 

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On the way to 200,000 payment terminals, or the story of one of the largest lead campaigns in Poland

We have played a significant role in the success of the company, which has increased its market share tenfold in recent years, exceeding 200,000 active terminals. In this project, we use performance marketing campaigns, SEO activities, email marketing, and innovative tools to implement complex B2B marketing strategies.

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Intelligent systems against advertising fraud

E-commerce marketing for B2B in the US is a story where the sky is the limit. Mini excavator attachments, tires, and tracks that have won over not only the hearts and wallets of customers, but also the attention of ad-clicking bots. During the implementation of this project, we had our ups and downs, but what is important is that in the long term, we have maintained steady growth for 5 years without interruption.

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For the love of cleanliness, or how we launched a new brand of household chemicals on the market

Do we need toilet blocks and air fresheners? Of course, every household uses a considerable amount of cleaning products and odor absorbers. However, just as limescale is a problem in regularly cleaned toilets, it is not an easy task for a Polish manufacturer of organic chemicals to stand out in the highly competitive market of cleanliness and freshness. In order to get noticed, non-standard marketing activities come into play, proving that creativity in content creation, even in such a specific industry, can be endless.

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Building a store from $0 to $67 million in 3 years

Natubay Sp. z o.o., a company owning a chain of pharmacies, set us the goal of launching Primabiotic brand products on the market. Our objective was to prepare an action strategy, select marketing channels, and implement sales-oriented activities, taking into account the business goals and objectives.

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Bring style into your home, from abandoned shopping carts to 600% growth 

ArtDecor24.pl is an online store offering interior design items, decorations, and stylish furniture with a twenty-year history. In our project, we focused on optimizing the purchasing process and implementing mechanisms for recovering abandoned shopping carts, which allowed us to achieve a 600% increase in sales in two years while maintaining the set ROAS. 

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